PES Women Language Style Guide


Language matters.
 
The words we use shape our thoughts, reality and experiences. Since language has the power to change social attitudes and biases, we came up with simple tips for how to make sure that everyone’s identities, experiences and agency are recognized and respected, without prejudice or discrimination.
 

Language Style Guide

Visuals on the Style Guide

Language Style Guide visuals - DOs

DOs - language style guide
Here’s our check-list of what to DO:
  • Use non-discriminatory and gender-neutral language
  • Respect people’s right to self-identify
  • Use terms preferred by the community
  • Give a platform to marginalised voices 
  • Use inclusive visual communication


Language Style Guide DOs visuals:

 

Language Style Guide visuals - DON'Ts

DON'Ts

Here’s our check-list of what NOT TO DO:

  • Don’t use language that perpetuates gender stereotypes 
  • Don’t assume the whole world is male
  • Don’t emphasise gender if it is not necessary
  • Don’t refer to someone’s physical appearance or personal status
  • Don’t assume someone’s sexual orientation


Language Style Guide DON'Ts visuals:

 

Language Style Guide visuals - DOs and DON'Ts

Language Style Guide visuals - DOs and DON'Ts

Language Style Guide DOs and DON'Ts visuals: